Email campaigns and newsletters
The limit
They arrive alongside hundreds of others and stay buried in the inbox.
With Swarmigenza
The offer becomes a product in the catalogue the agent checks when searching.
Information that lands where it will be looked for
Swarmigenza applies swarm intelligence to the distribution of offers. Travel is the first industry where we're testing it.
The problem
Operators already pay to be found — through a channel where nothing can be found
Group tours and experiences reach agencies as PDF catalogues, email campaigns sent to thousands of recipients, messages and posts. Each one competes with everyone else's on the same day: it lands in spam or gets buried within days. So when a client walks into the agency and asks, the right information is nowhere to be found.
WhatsApp chat marketing
The limit
The conversation stays on one person's phone and never becomes a product.
With Swarmigenza
Booking requests are tracked, tied to the product and visible to the operator.
SMS and RCS
The limit
Good for a timely alert, not for the day the client actually asks.
With Swarmigenza
Availability and changes are updated in the catalogue as they come in.
Social content plans and reels
The limit
They scroll past in the feed and within hours nobody can find them again.
With Swarmigenza
Agency-branded content generated from the catalogue, published once the agency approves it.
Don't push harder. Get found.
One more message in the inbox is just information overload: when it's needed, it can't be found. Swarmigenza puts the offer in the right place, so whoever is looking for it finds it.
The swarm
Swarm intelligence
In a swarm, nobody gives orders. Each individual leaves a trace in the right place, and the others find it when they need it. Researchers who study social insects call this stigmergy: coordinating through the environment rather than through direct messages. Swarmigenza applies the same principle. Tour operators, inbound operators and agencies place their offers in a shared catalogue; a natural-language interface brings them to whoever is looking. It's collective intelligence with a human interface: the travel agent, who remains the face the client sees.
Everyone contributes
Operators send what they already produce: PDFs, emails, web pages.
The catalogue organises
Offers become structured, up-to-date, comparable products.
Seekers find
Agents and operators find them when a client asks or an itinerary takes shape.
In travel, two flows that today end up in an inbox
Organised group tours
The long tail: many small niche departures that add up to real volume. Instead of a single brand selling its own trips, we network the offer of many tour operators and bring it to the client through their trusted travel agency.
Inbound operators' experiences
We give room to local ground handlers with niche experiences. Their proposals don't sit in an inbox where they may never be opened: they're filed in the right place, so when an operator builds an itinerary they're visible and ready to use.
How it works
The platform reads what you already send and puts it where people search
- 1Materials sent
- 2Reading and review
- 3Master catalogue
- 4Live availability
- 5Published where people search
Swarmigenza is neither an intermediary nor a marketplace, and never handles money between operator and agency. The operator keeps every relationship, confirms every booking and gets paid directly, just as today.
Itineraries
In developmentItineraries that learn, like an ant colony
Building an itinerary is a variant of the travelling salesman problem: finding the best route through many stops, with schedules, distances and constraints. The combinations grow so fast that trying them all is impossible. In nature, ants solve it without calculating: each one leaves a chemical trace, pheromone, on the path it took; shorter paths get travelled more often, the trace grows stronger and the colony converges on the best route. This principle gave rise, in 1992 at the Politecnico di Milano, to Marco Dorigo's ant colony optimization algorithm.
Swarmigenza applies it to itineraries: every itinerary that is built, chosen and sold leaves a trace. Combinations of stops, experiences and timings that work get suggested more often; those that don't fade away. The experience of many becomes the suggestion for the next one.
It starts from real constraints: start and end points, available days, transfers, inbound operators' experiences.
It proposes, day by day, the most promising combinations, reinforced by the experience of previous itineraries.
The operator always decides: the system offers inspiration, while choice and control stay human.
The traces behind the suggestions come only from anonymous, aggregated data.
Operators
Send what you already send
What you do
- Keep producing PDF catalogues, emails and web pages as you do today
- No migration, no new management software
- Confirm the data before it's published
What we do
- Read your materials and turn them into structured products
- Place them in the right spot in the catalogue
- Make them findable by agencies and operators when they search
What stays yours
- Your relationship with agencies and clients
- Confirmation of every booking
- Every payment, directly
The basic tier is free: being found costs nothing and changes nothing.
Send us your catalogueAgencies
Find the right trip the moment your client asks
No more retyping itineraries, dates and prices from catalogues you may no longer have. An up-to-date catalogue you can query in plain language: describe what the client is after and the assistant compares itineraries, pace, inclusions and dates. You'll also find inbound operators' niche experiences to set yourself apart.
I want to be one of the first agenciesWe're testing the first solution in travel
The platform is being trialled at a licensed Italian travel agency under real operating conditions. Today it ingests PDF catalogues received by email and operators' public web catalogues, turns them into searchable products with no manual data entry, and answers questions in natural language. The inbound experiences flow is in development, as is itinerary optimisation.
Principles
No intermediation
No lock-in
Your data stays portable
Gradual, voluntary adoption
Privacy by design
Demand analysis uses only anonymous, aggregated data — no individual profiling
About
From the agency counter to code
Swarmigenza was founded by Enzo Aldo Stobbione, who has worked in the Italian travel agency market since 2004 on group products, on both the agency and the tour operator side; previously Tourism Product Manager for the Piedmont Region and a tourism lecturer. He lived these problems for twenty years behind the counter. Today, with AI-assisted development, the people who live a problem can build the solution themselves.
Investors
Swarmigenza is preparing a pre-seed round. Materials are available on written request.
Request the materialsWrite to us
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